04.30.08
Posted in Business Profiles, Coaching and Consulting, Entrepreneurship, Personal Profiles, Professional Profiles, Profile Writing, Resumes, Uncategorized, Using your professional profile
at 9:39 pm
by Anita Bruton
Let’s start by talking about what a professional profile is.
A professional profile is similar to a resume, but for your business. It is a marketing piece you use to establish credibility within your niche. It serves to help potential clients become familiar with you, get to know your company, your products and services, and your company history.
Why do you need a professional profile?
A profile has many uses.
You can use it on your website to establish credibility.
It can be printed and used as a sales tool given to prospects at trade shows.
You can give it to lenders when you are seeking a loan for your business.
It can become part of your business plan.
Add it to your media kit for reporters or other media to learn more about your business.
Why is all this important?
You want people to recognize you as the go to person for your industry. You want to be the expert in your niche. You want potential clients and others to know who you are, what you are all about, how you differ from others in the same field, what makes you unique, what contributions you make to your community. A well-written professional profile will help people to get to know you, like you and trust you.
What do you include in your professional profile?
Some things you will want to include in your professional profile are:
A summary of your company’s background includes:
When your business was established
Why it was established
What type of products or services you offer
Who is your ideal client (your target market)
Details of your products or services
Biographies of the key players in your business should be included, even if it is just you.
These are just a few of the things to include in your profile.
A couple of other tips to keep in mind:
Make sure you write your professional profile with a professional polished tone, polish it up, use your spell check and grammar check, and visually, with your own two eyes, proofread it. One mistake can turn a reader off and you lose them forever,
Remember the purpose it is going to serve as you put together your professional profile.
You are invited to learn more about writing your company profile at my website: http://anitaspen.com Download your complimentary copy of my latest report: “Top Tips to Writing Company and Personal Profiles: 20 Do’s and don’ts to Creating a Powerful and Influential Marketing Tool”. This report is sure to help you as you write your profile, whether it be personal or for your company.
Anita Bruton is a professional freelance writer and entrepreneur specializing in assisting entrepreneurs and executives, locally based service providers and established small to midsize businesses to compile their personal and company profiles, creating a highly influential marketing tool. Having been a freelanced home based entrepreneur since 2003, Anita knows what is involved in starting and developing a business.
Anita is passionate about helping women become successful entrepreneurs and is an active member and volunteer with the WBO, Women Business Owners (http://www.womenbizowners.org).
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04.22.08
Posted in Article Marketing, Article Writing, Articles, Email Marketing
at 5:24 pm
by Anita Bruton
Do you know why newsletters are a highly effective marketing tool?
Newsletters keep you and your business in front of people whether it is current clients, past clients or prospective clients. It really is that simple.
Keeping your subscriber list up to date with your business and providing them with tips and tidbits designed to help them in the course of doing business will keep you at the forefront of their thoughts when they are looking for the services you offer. It is also a terrific way for your subscribers to get to know you, like you and trust you. You need your list to be comfortable with you before they will buy from you.
One goal in sending newsletters to your subscribers is to do it regularly. Sending a newsletter too often will annoy your readers, while sending it out irregularly will fail to complete its purpose. Once a week or bi-weekly is a good guide. Set up a schedule and stick to it. If you choose Wednesdays, then stick to Wednesdays, whether it is every Wednesday or every other Wednesday.
A second goal in sending newsletters is to be personable, helpful, and newsworthy yet brief. Start with a personal note. This could be something about an upcoming holiday or even the weather in your area. Move on to providing an article you have written (or had written for you). Of course, this article is crafted for your target market, so they will find it helpful and informative. Next, be helpful by providing one or two resources you may have found helpful to you or you believe will prove helpful to your subscribers. End with a list of upcoming events you are participating in or you know would interest your subscribers.
Sounds simple, doesn’t it? It can be when it’s done right. If one or all parts of creating your own newsletter just doesn’t appeal to you, hire a professional to help you out. There are a number of professional writers who offer services ranging from setting up your auto responder to developing a template to creating the content.
Whatever you do and however you do it, make the best use of your subscriber list and keep them informed so they get to know you, like you and trust you. Before you know it, they will become faithful clients as well as readers.
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