05.17.08
Posted in Business Profiles, Coaching and Consulting, Entrepreneurship, Personal Profiles, Professional Profiles, Profile Writing, Social Networking, Using your professional profile
at 6:36 pm
by Anita Bruton
Your professional profile can make all the difference!
It may be the very first connection you have with your potential client. As a business owner or company executive, you want that first connection to provide a great lasting impression. As a professional, you want to have a quality, professionally polished professional profile to present on your website as well as others.
Does your professional profile fit these criteria?
~ Does it tell your story in a way that effectively engages your audience?
~ Is it creative, well written and professionally polished?
~ Does it reflect how you came to be where you are today?
~ Is it telling the story of your personal vision and mission?
~ Does it offer the reader a sense of who you are?
~ Is it honest and attention grabbing?
~ Does it offer powerful descriptions about yourself, your personality, your strengths and capabilities?
Here is an example of how and why a personal profile is important:
A young attorney, recently graduated from law school applies for a position with a local law firm. What are the primary items the partners in the law firm consider when deliberating which applicants to interview? Of course, it is the resume and cover letters!
The same young attorney has spent five or six years working for the law firm. She now feels it is time to branch out and start her own law firm. She needs clients. What marketing item will potential clients look at and analyze when considering whether to hire the attorney? The answer is her profile!
The professional profile is essentially the same as a resume. It is just as important a marketing tool to the business executive as the resume is to the job hunter.
Your integrity, honesty and commitment are extremely valuable in todays’ world and your profile needs to emphasize these qualities. You want your profile to present you in the best possible light, without over exaggerating your skills, knowledge and expertise. At the same time, you do not want your profile to downplay your accomplishments.
Writing your own biography or profile is not an easy task. That is where a professional writer can step in and help. A professional writer will take the time to get to know you, to understand your background, learn what you have accomplished and where your dreams lie.
A professional writer will create the professional profile you need to portray yourself as an expert. Others will see you in the light you desire. Your potential clients will know who you are and form the lasting impression you are aiming for. Having a professional profile is not much different from having a resume.
You are invited to learn more about writing your company profile at my website: http://anitaspen.com Download your complimentary copy of my latest report: “Top Tips to Writing Company and Personal Profiles: 20 Do’s and don’ts to Creating a Powerful and Influential Marketing Tool”. This report is sure to help you as you write your profile, whether it be personal or for your company.
Anita Bruton is a professional freelance writer and entrepreneur specializing in assisting entrepreneurs and executives, locally based service providers and established small to midsize businesses to compile their personal and company profiles, creating a highly influential marketing tool. Having been a freelanced home based entrepreneur since 2003, Anita knows what is involved in starting and developing a business.
Anita is passionate about helping women become successful entrepreneurs and is on the Board of Directors as the Event Director for the WBO, Women Business Owners http://www.womenbizowners.org
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05.12.08
Posted in Business Profiles, Coaching and Consulting, Communication, Entrepreneurship, Personal Profiles, Professional Profiles, Profile Writing, Using your professional profile
at 11:32 am
by Anita Bruton
Your professional and business profile needs to reveal your uniqueness. Your uniqueness is part of you and plays a huge part in your success. Your potential clients need to know what is special about you. They need to know why they should come to you for services.
How do you accomplish this?
One way is to tell your readers what makes you unique. What is it about you that makes you stand out?
Is it how you perform your service? Is it that one extra benefit you offer your clients that others don’t?
Take a minute right now to think about this. What do you do that others in your industry don’t? Write it down.
Now describe what your uniqueness is. Write out the details. Write out exactly what you offer, how you offer it and what benefit your extra service offers to your clients. What do they get out of it? What’s in it for them? This is part of your USP (unique selling position). This is what makes you special. You want to and need to include this in your business or professional profile. This is what is going to make you stand out and attract your new clients to you. This is what is going to make those clients want to come to you to satisfy their needs.
If you are saying to yourself you don’t know what makes you stand out, what makes you unique, then it’s time to take a step back, sit down in a quiet place and reflect on what you are doing. Think about your services and what one thing could you add to your services to give you that competitive edge.
There are hundreds of service providers who offer the same services you are. What can you do that the others aren’t?
Find that one thing and you will be on the road to success.
Now you need to write about it and add your unique offering to your professional and business profiles.
How do you effectively communicate to your reader what your USP is?
Start by summarizing everything you wrote when you were describing it in the steps above. Use nouns and adjectives to describe the benefits. Explain how they will benefit. Keep in mind, you want to sell benefits, not features.
Write like you are talking to your potential client one to one. In fact, talk it out. Say it out loud. Say it as write it. That’s the best way I have found to e
You need to show your potential clients why they need your services over the competition by adding your unique selling position to your professional and business profile.
You are invited to learn more about writing your company profile at my website: http://anitaspen.com Download your complimentary copy of my latest report: “Top Tips to Writing Company and Personal Profiles: 20 Do’s and don’ts to Creating a Powerful and Influential Marketing Tool”. This report is sure to help you as you write your profile, whether it be personal or for your company.
Anita Bruton is a professional freelance writer and entrepreneur specializing in assisting entrepreneurs and executives, locally based service providers and established small to midsize businesses to compile their personal and company profiles, creating a highly influential marketing tool. Having been a freelanced home based entrepreneur since 2003, Anita knows what is involved in starting and developing a business.
Anita is passionate about helping women become successful entrepreneurs and is an active member and volunteer with WBO, Women Business Owners (http://www.womenbizowners.org)
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