01.14.08
Learn How to Make Money Blogging
Table of contents for Blogging Basics
- Basic Blogging Series
- Blog: What is the 2008 definition?
- Basic Guide to Blogging Part 1
- Basic Guide to Blogging Part 2
- A Great Idea for a Blog is Not Enough
- Learn How to Make Money Blogging
- 5 Reasons Why Blogging is the New Internet Marketing Tool
- Five Ways to Build Your Market Through Blogging
- Blogging For Business Owners
- Succeed at Blogging as an Internet marketing tool
- Writing Your Blog: Six Tips on Writing for your blog
- Five Ways to Keep Your Visitors Reading More and Longer
- Blogging Basics Series Wrap Up
There are two major types of business models that entrepreneurs use to make money blogging.
The first and most common way to turn a blog into a profit making machine is to sell advertising to different companies and brands who want to reach that blogs readers.
The second kind of money making blog is one that helps a single brand improve its image by creating positive associations between the blog and the product n the mind of consumers. Both kinds of blogs can make a lot of money, especially if the creator has a keen mind for marketing.
If you are blogging with the goal of selling advertising, here are two basic ways that you can go about recruiting sponsors who want to put ads on your site; you can hire someone else do all of the legwork, or do the work yourself and keep all of the revenue.
Within the first group, many people make money blogging by selling space through Google’s AdSense program. The advantages of this program are numerous, as it requires very little effort on the part of the blogger or webmaster to begin raking in profits. However, most people discover that they make less money through this method than they had hoped that their blog would earn.
Selling advertising directly to companies who want to put banner ads or sponsored links on your blog can take quite a bit of time, but it is often fairly lucrative. If you have a lot of contacts in industries that are related to the topic of your blog, you may want to try to go this route.
People who have a strong background in sales and are experienced at pitching proposals can make quite a bit of money by renting blog space to interested companies.
The most serious problem with this model is that you often have to build quite a sizable readership before you can attract advertisers, which can mean that you have to
do several months of work before you start to make money blogging.
As blogging becomes a more and more lucrative business, many established companies are considering how they can get into the action. One way that
companies are capitalizing on the blog movement is by having blogs that provide a kind of friendly face for their corporation. Often, a company will employ an
established blogger to create a web log designed specifically to appeal to that company’s customers and to create positive associations with the brand in
consumers’ minds. More than one writer who never even dreamed that he or she could make money blogging has been approached by a company and
offered quite a pretty penny for this kind of gig.
Good luck and good writing (and happy blogging)
Anita Bruton
Professional Freelance Writer
