04.22.08
Posted in Article Marketing, Article Writing, Articles, Email Marketing
at 5:24 pm
by Anita Bruton
Do you know why newsletters are a highly effective marketing tool?
Newsletters keep you and your business in front of people whether it is current clients, past clients or prospective clients. It really is that simple.
Keeping your subscriber list up to date with your business and providing them with tips and tidbits designed to help them in the course of doing business will keep you at the forefront of their thoughts when they are looking for the services you offer. It is also a terrific way for your subscribers to get to know you, like you and trust you. You need your list to be comfortable with you before they will buy from you.
One goal in sending newsletters to your subscribers is to do it regularly. Sending a newsletter too often will annoy your readers, while sending it out irregularly will fail to complete its purpose. Once a week or bi-weekly is a good guide. Set up a schedule and stick to it. If you choose Wednesdays, then stick to Wednesdays, whether it is every Wednesday or every other Wednesday.
A second goal in sending newsletters is to be personable, helpful, and newsworthy yet brief. Start with a personal note. This could be something about an upcoming holiday or even the weather in your area. Move on to providing an article you have written (or had written for you). Of course, this article is crafted for your target market, so they will find it helpful and informative. Next, be helpful by providing one or two resources you may have found helpful to you or you believe will prove helpful to your subscribers. End with a list of upcoming events you are participating in or you know would interest your subscribers.
Sounds simple, doesn’t it? It can be when it’s done right. If one or all parts of creating your own newsletter just doesn’t appeal to you, hire a professional to help you out. There are a number of professional writers who offer services ranging from setting up your auto responder to developing a template to creating the content.
Whatever you do and however you do it, make the best use of your subscriber list and keep them informed so they get to know you, like you and trust you. Before you know it, they will become faithful clients as well as readers.
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04.09.08
Posted in Article Marketing, Article Writing, Articles
at 4:16 pm
by Anita Bruton
Would you like to know a simple yet powerful four step formula for writing lots of great quality articles? Read on to discover and use this four step formula.
Article Writing Secrets - A Simple 4 Step Formula for Writing Lots of Great Articles
By Jeff Herring
Many people wonder, “How am I going to write my first article? How am I going to write enough to make this worthwhile to get enough traffic?”
Here’s how. I’m going to give you five simple words. It’s a four-step formula. The first step has one word. The second step has one word. The third step has two words. The fourth step has one word.
Step 1: Begin
Remember, I told you this was simple and powerful and profound when you use it. Just begin, start. Write your first article and get it out there. So start, begin. You’ve got to if you’re going to do anything with this.
Write this down, especially you perfectionists out there.
You don’t have to be great to start, but you have to start to be great.
Get going!
Step 2: Continue
After you’ve begun, continue. What I have found to be very very true now that I’ve been doing it for many years is that writing is not hard. It’s sitting down to write that can be difficult, in the midst of everything else going on and how good we are at putting things off. That’s the other twin of the two P’s - perfectionism and procrastination. So after you’ve started, continue. That’s why when I send out those emails about write your first article, the subject line is “Write your first or next article this weekend or today.”
So begin…continue (that means you stay in the flow). Here’s what will happen to you. I want you to watch for it. I want you to trust that it’s coming. I want you to anticipate it and I want you to grin when it comes.
Once you’ve begun and once you continue to stay in the flow, here’s Step 3.
Step 3: Article eyes
You will begin to see, if not the entire world and everything in it that you experience, but at least your niche through article eyes.
Once you get into the flow of this - you don’t have to do it full time and live it, eat it, breathe it, living like I do - just start and just stay in the flow, continue, and you’ll begin to see at least your niche, your area of expertise, through article eyes.
Step 4: Article-ize
Step 4 is a little corny but it works, because when you start and when you continue and when you’ve been able to see the world through article eyes, you’re able to do Step 4, which is article-ize your experiences, your niche, what people say to you, what people ask you.
I challenge you, I dare you to take me up on this and do this - begin, continue - and watch what happens when you start to see things and think “I can write an article about that.” I want you to grin when it comes and send me an email.
And now I would like to offer you free access to 2 of my Instant Article Templates when you subscribe to my free Article Marketing Minute, a 52 week audio/video newsletter on Article Marketing. You can get your instant access at http://www.ArticleMarketingMinute.com
From Jeff Herring - The Internet Article Guy & the Great Article Marketing Network
Article Source: http://EzineArticles.com/?expert=Jeff_Herring
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