05.12.08
Posted in Business Profiles, Coaching and Consulting, Communication, Entrepreneurship, Personal Profiles, Professional Profiles, Profile Writing, Using your professional profile
at 11:32 am
by Anita Bruton
Your professional and business profile needs to reveal your uniqueness. Your uniqueness is part of you and plays a huge part in your success. Your potential clients need to know what is special about you. They need to know why they should come to you for services.
How do you accomplish this?
One way is to tell your readers what makes you unique. What is it about you that makes you stand out?
Is it how you perform your service? Is it that one extra benefit you offer your clients that others don’t?
Take a minute right now to think about this. What do you do that others in your industry don’t? Write it down.
Now describe what your uniqueness is. Write out the details. Write out exactly what you offer, how you offer it and what benefit your extra service offers to your clients. What do they get out of it? What’s in it for them? This is part of your USP (unique selling position). This is what makes you special. You want to and need to include this in your business or professional profile. This is what is going to make you stand out and attract your new clients to you. This is what is going to make those clients want to come to you to satisfy their needs.
If you are saying to yourself you don’t know what makes you stand out, what makes you unique, then it’s time to take a step back, sit down in a quiet place and reflect on what you are doing. Think about your services and what one thing could you add to your services to give you that competitive edge.
There are hundreds of service providers who offer the same services you are. What can you do that the others aren’t?
Find that one thing and you will be on the road to success.
Now you need to write about it and add your unique offering to your professional and business profiles.
How do you effectively communicate to your reader what your USP is?
Start by summarizing everything you wrote when you were describing it in the steps above. Use nouns and adjectives to describe the benefits. Explain how they will benefit. Keep in mind, you want to sell benefits, not features.
Write like you are talking to your potential client one to one. In fact, talk it out. Say it out loud. Say it as write it. That’s the best way I have found to e
You need to show your potential clients why they need your services over the competition by adding your unique selling position to your professional and business profile.
You are invited to learn more about writing your company profile at my website: http://anitaspen.com Download your complimentary copy of my latest report: “Top Tips to Writing Company and Personal Profiles: 20 Do’s and don’ts to Creating a Powerful and Influential Marketing Tool”. This report is sure to help you as you write your profile, whether it be personal or for your company.
Anita Bruton is a professional freelance writer and entrepreneur specializing in assisting entrepreneurs and executives, locally based service providers and established small to midsize businesses to compile their personal and company profiles, creating a highly influential marketing tool. Having been a freelanced home based entrepreneur since 2003, Anita knows what is involved in starting and developing a business.
Anita is passionate about helping women become successful entrepreneurs and is an active member and volunteer with WBO, Women Business Owners (http://www.womenbizowners.org)
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05.08.08
Posted in Business Profiles, Coaching and Consulting, Entrepreneurship, Personal Profiles, Professional Profiles, Profile Writing, Using your professional profile
at 9:26 pm
by Anita Bruton
Professional Profiles are the latest buzzword in business marketing, and yet so many business people don’t know what it is and are missing out on a highly influential and valuable marketing tool.
So today, I am going to change that. By the time you are done reading this article, you will have a clear understanding of what a profile is, what a professional profile is and why it is so valuable to you as a marketing tool.
I believe that many of you are familiar with customer profiling. It is using the Web to find out clients or customers specific needs, interests, and other demographics. Customer profiling is an effective tool to determine with whom you conduct business. It is part of developing your target market.
Why is customer profiling so important? As a business owner or professional, executive or whatever role you have, understanding exactly who is your ideal customer is the key to creating products and services for your customer. Without this information, you would have hard times generating revenue.
I want to tell you a little secret. Customers profile the companies with whom they do business.
Think about this for a minute. When you are in need of new tires for your car, how do you decide where you are going to get them? You shop around. You check out prices and compare value. You think about the reputation of the dealer and the manufacturer. You consider location.
Guess what? You are profiling the businesses in order to make a good choice and get the best you can.
Are you getting a feel for where I’m going with this?
A professional profile is a short summary of a person or company.
Profiling a business or person is to create a short summary or professional profile of the business or person, and use it, as a marketing tool.It is a way to give your clients information about you, about your business, about your products and services, about the value you provide. You give them what they are looking for rather than making them hunt it down.
I want you to stop and think for a moment about your website. Most entrepreneurs, business professionals, service providers, and companies will have an About Me or About Us page of one kind or another. That page is in effect, a profile or short biography of the company or entrepreneur, whatever the case may be. It’s great that those pages are up there on the Internet for everyone to see. However, there is so much more that you can do with those words.
The potential use for a professional profile is huge! A professional profile is a valuable marketing tool. Here are just a few ideas how you could use a professional profile:
Include it with your press releases
Add it to your media kit
Print it out nicely for tradeshows
Add it to your brochures
Tonight, before you shut down your computer, look at your About Me or About Us page. Read it over. Think about how influential and valuable this page could be if you turn it into a full-blown professional profile? An essential part of your marketing kit is your professional profile.
You are invited to learn more about writing your company profile at my website: http://anitaspen.com Download your complimentary copy of my latest report: “Top Tips to Writing Company and Personal Profiles: 20 Do’s and don’ts to Creating a Powerful and Influential Marketing Tool”. This report is sure to help you as you write your profile, whether it be personal or for your company.
Anita Bruton is a professional freelance writer and entrepreneur specializing in assisting entrepreneurs and executives, locally based service providers and established small to midsize businesses to compile their professional profiles, creating a highly influential marketing tool. Having been a freelanced home based entrepreneur since 2003, Anita knows what is involved in starting and developing a business.
Anita is passionate about helping women become successful entrepreneurs and is an active member and volunteer with WBO, Women Business Owners (http://www.womenbizowners.org).
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